1:1 online coaching
Personalised training, nutrition and accountability built around your goals, your schedule and the life you actually live.
500+ client transformations·4.9 on Trustpilot

Real client results
No cookie-cutter plans. Your coaching is built around where you are now, where you want to go, and what it’ll take to get you there.
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfterCoaching built for real life

Work gets busy. Motivation dips. Meals out happen.
Your coaching should work around real life, not fall apart the moment life gets messy.
The Machine Coaching method
No generic templates. Your training, nutrition and coaching evolve with your progress, feedback and real life.
Training built around your goals, experience, schedule and available equipment, whether you train at home or in the gym.
Personalised nutrition guidance that supports your goals without unnecessarily cutting out the foods you enjoy.
Regular check-ins, progress photos, measurements and feedback give Liam what he needs to make the right adjustments at the right time.
Direct support, honest feedback and accountability when you need direction, hit a sticking point or the plan needs to change.
Everything in one place
Your training, nutrition, progress and coaching are all kept together in one app, so you always know what to focus on next.



Client experiences
He hasn’t just transformed my physique - he’s had a lasting impact on my mindset and the way I approach life.
A personal coach who looks at you and your specific needs.


Training has been a big part of my life since I was 16. Over the years, I’ve learned what actually drives progress and what just wastes time.
I built Machine Coaching to give people the structure, support and accountability they need to make real progress without fitness taking over their life.
My job is to understand where you’re starting, what you want to achieve and what your life realistically allows. From there, we build the right approach, track what’s working and adjust when needed.
You’ll still have to do the work. My job is to make sure it’s the right work.
Follow Liam on InstagramGetting started
Four simple steps to see if we’re the right fit and get started.
Tell us about your goals, where you’re starting from and what you need help with. It takes around two minutes.
We’ll look through your application and work out what kind of support is likely to suit you best.
We’ll talk through your goals, lifestyle and expectations, then decide on the right approach.
If it’s the right fit, we’ll get everything set up and your coaching begins.
Coaching is tailored to the level of support you need, so pricing can vary.
If your application looks like a good fit, Liam and the team will talk you through the right option on your consultation so you know exactly what’s included before you decide.
You’ll get personalised training, nutrition guidance, progress tracking, regular check-ins and ongoing support from Liam and his team.
Your coaching is reviewed and adjusted based on your progress, feedback and what’s happening in real life.
That depends on your starting point, your goals and how much progress you want to make.
The aim isn’t to keep you coaching forever. It’s to give you the structure, support and knowledge to make lasting progress.
Your training schedule is built around your goals, experience and weekly availability.
There’s no benefit in giving you a plan you can’t stick to, so the priority is consistency over doing more for the sake of it.
Yes. Your training can be built around the equipment and space you have available, whether that’s at home, in a gym or a mixture of both.
Your training, check-ins, progress photos, measurements and coaching are all managed through the app, so everything stays in one place.
You’ll have access to Liam and the team through the coaching app for guidance, feedback and accountability.
Support is there to help you stay on track and make adjustments when needed, not just at check-in time.
If you decide to join, payment is taken securely through Stripe according to the option agreed during your consultation.

Apply for coaching and tell us where you are now, where you want to get to and what’s been getting in the way.